Maserati (Italian [mazeˈraːti]) is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the companys headquarters are now in Modena, and its emblem is a trident.The company has been owned by FIAT Chrysler Automobiles (FCA) and FCAs Italian predecessor FIAT S.p.A. since 1993. Maserati was initially associated with Ferrari.Badge engineering, sometimes called rebadging, is the practice of applying a different badge or trademark (brand, logo or manufacturers name/make/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product. Due to the high cost of designing and engineering a new model or establishing a brand (which may take many years to gain …
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