In 1955, Americans purchased 7.1 million new automobiles, including 1.7 million Chevrolets, giving the company fully 44% of the lowprice market and surpassing Ford in total unit sales by 250,000. The Bel Air was an instant hit with consumers, with a minimally equipped OneFifty models starting under $1600 and featuring a six cylinder engine. The introduction of the new optional 162 horsepower ...
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