Some auto manufacturers market their luxury models using the same marque as the rest of their line. Others have created a separate marque (e.g. Lexus, launched by Toyota in 1989) or purchased one (e.g. Bentley, by Volkswagen in 1998). Occasionally, a luxury car is initially sold under a mainstream marque and is later rebranded under a specific luxury marque (for example the Hyundai Genesis G80).
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